ADNEC hosted ADIHEX 2025 to show rich culture and modern ideas. The Abu Dhabi International Hunting and Equestrian Exhibition welcomed thousands of visitors this year. The event took place at ADNEC Centre Abu Dhabi from August 30 to September 7, 2025. It featured 15 distinct areas to explore heritage and outdoor pursuits.
The exhibition grew by 7% compared to previous years. Organisers welcomed exhibitors from 68 countries to the UAE capital. The venue covered 92,000 square metres to host international brands, cultural shows, and trade stalls. Visitors enjoyed live performances, auctions, and interactive workshops across the entire floor space.
The event added four brand new areas to expand its cultural depth. These additions included the Camel Sector, Arabian Saluki Sector, Knives Sector, and Souq Sector. Each new space offered unique insight into regional traditions and retail opportunities. Today, we will explore these four additions and see how visual branding helps exhibitors succeed.
What Are the Four New Sectors at ADNEC ADIHEX 2025?
The new additions strengthened the link between traditional Emirati life and modern events. They gave dedicated focus to topics that lacked specific spaces before.

1. Camel Sector
The Camel Sector was a major addition to the show. Camels have a vital connection with the history of the Arabian Peninsula. For generations, people used camels for desert travel, trade, and transport. Camels also remain central to modern sporting events and local festivals.
This area gave camels a prominent home inside the hall. Visitors discovered the historical relationship between people and camels in the region. The space hosted live auctions and cultural displays. Families learned how these animals supported life in harsh desert environments.
2. Arabian Saluki Sector
The Arabian Saluki Sector celebrated a famous hunting dog. The Saluki is known for speed, intelligence, and endurance in desert environments. The breed holds a special place in Emirati hunting culture.
This sector used a museum format to share history. Displays explained how hunters worked alongside Salukis for centuries. Visitors studied the two main varieties: the short-haired Al-Hoss and the long-haired Aryash. The display helped guests appreciate the deep connection between hunters and their dogs.
3. Knives Sector
The Knives Sector highlighted traditional hunting tools and regional craftsmanship. Hunting knives play a practical role in outdoor life across the UAE.
Master craftsmen set up workshops inside this area. Craftsmen demonstrated live knife-making and sharpening techniques for gathered crowds. Craftsmen also crafted customized blades for collectors and outdoor enthusiasts. Visitors learned proper tool maintenance and saw fine metalwork up close.
4. Souq Sector
The Souq Sector created a vibrant traditional market inside the venue. It brought local marketplace culture into a modern exhibition space.
Traders sold products like handicrafts, perfumes, traditional clothing, jewelry, and regional food. The area helped small local businesses connect with huge crowds. International visitors shopped for authentic gifts, handcrafted tools, and desert gear in one location.
Why Did ADNEC Introduce These New Areas?
The organizers added these areas to broaden the exhibition appeal. The event has grown beyond simple hunting equipment and horse sports. It now blends tradition, outdoor recreation, artisanal crafts, and retail commerce.
The new spaces let visitors experience diverse cultural elements in a single visit. The show preserved ancient traditions while providing space for modern commercial growth.
How Exhibitors Use Digital Printing to Stand Out at ADNEC
Exhibitors need strong branding to capture attention in massive venues like ADNEC. Thousands of visitors walk through the halls every day. Clear signage helps people locate specific stands and understand product offerings quickly.
Companies rely on modern technology to create eye-catching displays. Advanced digital printing machines produce bright banners, fabric backdrops, and wall graphics. High-precision cutting machines shape display boards, acrylic logos, and custom stand structures with exact detail.
Print service providers in the UAE rely on industry-leading equipment to build these displays. High-performance printers from top brands deliver vivid colors that grab attention instantly. Precise cutting plotters turn raw materials into sleek exhibition stands.
Exhibiting teams also need strong promotional materials. Custom graphics on giveaway items help build brand recall long after the event ends. Sharp print quality ensures logos and images look clean and professional on every material.
Custom Branding and Printing Solutions in the UAE
When businesses prepare for major events at ADNEC, they need reliable partners for equipment and signage creation.
Exhibitors can boost their event presence with custom display solutions from Izra UAE. AL IZRA ADVERTISING GIFT TRADING L.L.C. acts as a strategic partner to elevate brand visibility. They design and manufacture diverse, innovative signage solutions that help brands make lasting impressions at major exhibitions.
Behind those great signs are high-performance printing tools. Aura Sign Advertising supports the market with advanced digital printing and cutting technologies. Aura Sign Advertising brings total solutions to print providers, sign makers, and industrial sectors across the UAE.
Their portfolio features top global brands like Mimaki, Roland, Epson, KingJet, MTuTech, and Zhongliqi. Aura Sign Advertising backs these machines with dedicated technical service and Annual Maintenance Contracts (AMCs). This support ensures uninterrupted performance so print shops can meet tight exhibition deadlines smoothly.
The Role of ADNEC in Preserving UAE Heritage
The ADNEC venue provides world-class space for large cultural events. The Abu Dhabi International Hunting and Equestrian Exhibition 2025 proved how traditional heritage and modern trade work together.
The nine-day event welcomed 2,068 exhibitors and brands. That total included 552 national UAE companies displaying goods. The large hall space supported live demonstrations, dog shows, bird auctions, and family activities comfortably.
By expanding the event format, organisers keep Emirati history alive for new generations. The exhibition offers international guests a view into local customs. At the same time, it provides local businesses a massive stage to grow.
Conclusion | ADNEC: Four New Sectors at ADIHEX 2025
The four new sectors at ADIHEX 2025 brought exciting energy to the event. The Camel Sector, Arabian Saluki Sector, Knives Sector, and Souq Sector enriched the visitor experience. They offered deeper insights into Emirati traditions, craftsmanship, and local trade. Held at ADNEC, the show successfully balanced ancient heritage with modern commercial opportunities. To stand out at such huge events, businesses must invest in high-quality signage and cutting-edge digital print technology.





